Multiplied Media Corporation is a Canadian company based in Calgary and traded on the TSX Venture Exchange under the symbol MMC. They operate POYNT, the first local search service that works over instant messaging. POYNT makes searching for products and services as easy as chatting with your friends.

Local search is estimated by several analysts to be 40 to 60% of search engine usage. In 2005, Piper Jaffray reported that search engines captured $9.5 B of the $19.5 B global online advertising spend. In the same year, the leading Yellow Pages™ industry analyst - the Kelsey Group - reported that less than 10% of the $28.9 B spent on local retail directories came from online searches.

Instant messaging (IM) is an online medium that allows users to quickly exchange messages, in a conversational format (i.e., 'chatting'). In October 2005, a leading technology research firm - IDC - estimated that 12B Instant Messages were sent every day. In June 2006, a leading technology forecaster - The Gartner Group - commented that IM 'is becoming the all-encompassing communications client'. In July 2006, Microsoft and Yahoo allowed users of their IM services to chat with each other - creating a single network of nearly 350 M accounts.

To learn more about Multiplied Media and how they connect local information to the world's most popular internet communication platform, email investor@Multiplied.com.