Multiplied Media Corporation retains DSK Consulting Ltd. to provide investor relations activities

CALGARY, Oct. 6 /CNW/ - Multiplied Media Corporation (the
"Company")(TSX:V MMC), a Calgary-based provider of mobile local search
services is pleased to announce that it has retained the services of DSK
Consulting Ltd. ("DSK") to handle its investor relations activities, subject
to regulatory approval including approval of the TSX Venture Exchange.
    DSK, a Calgary, Alberta-based company, will initiate and maintain contact
with the financial community, shareholders, investors and other stakeholders
for the purpose of increasing awareness of the Company and its activities.
DSK takes a full service approach to investor relations and provides
creative, effective results-driven investor relations programs for Canadian
public companies. DSK does not have any interest, directly or indirectly, in
the Company or its securities, or any right or intent to acquire such an
interest, other than as disclosed below.
    "It was important for us to find an Investor Relations company with
strong retail and institutional relationships that could also provide a broad
range of services to help us tell the Multiplied Media story to the
investment community," said Andrew Osis, CEO, Multiplied Media. "We are
looking forward to working with DSK to actively engage the investment
community and communicate our company's inherent value so that it can be
fully appreciated."
    The agreement is effective immediately, and may be terminated by either
party at any time. The Company has agreed to pay DSK a monthly consulting fee
of $5,000 and has granted 300,000 options to purchase common shares per the
Company's Stock Option Plan. Each option is exercisable at the closing price
of $0.14 per share at the signing of the agreement. The options cannot be
exercised prior to receipt of all necessary approvals from the TSX Venture
Exchange.

About Multiplied Media Corporation

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it is most convenient for the consumer. Headquartered
in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange
under the symbol MMC.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; Raymond Ng, Director,
Investor Relations, Multiplied Media Corporation, (403) 444-4113,
raymond.ng@multiplied.com; Scott Koyich, President, DSK Consulting Ltd, (403)
215-5979, skoyich@dskconsulting.ca