Multiplied Media and V-ENABLE partner to provide local restaurant search

CALGARY, AB AND SAN DIEGO, CA, Sept. 21 /CNW/ - Multiplied Media
Corporation (TSX:V MMC), an award-winning, Calgary-based provider of mobile
local search services, and V-Enable, Inc., a leader in local search and
advertising solutions for mobile and internet, are pleased to announce an
agreement to deliver local directory related content and listings for the
restaurant section of Poynt, Multiplied Media's flagship mobile local search
application.
    "When designing the restaurant search for Poynt, we looked for a partner
that could deliver high quality business listings with extensive coverage in
the United States," said Andrew Osis, CEO, Multiplied Media. "V-Enable
provides both quality and coverage to satisfy our customer base and also
provides us with listings that are contributing to revenue generation."
    "Providing accurate local data and relevant advertising to our partners
is critical to our success as a company," said Craig Hagopian, President,
V-Enable. "Our extensive network of advertising and organic listings ensures
Poynt's users receive the most comprehensive results to help make the best
decision when searching for restaurants."
    V-Enable has partnered with multiple information and advertising
providers to assemble one of the largest national local business listings and
advertising networks offered through an automated turnkey platform that
matches user inputs based on their search activity.
    Poynt's new restaurant section adds to the already robust business, movie
and people search offering, while maintaining its ease of use and outstanding
graphical user interface. The section features enhanced restaurant listings
and enables users to easily find nearby restaurants, read reviews and book
dining reservations. To enhance the user's experience, icons are displayed
when restaurant reviews or dining reservations are available for a restaurant
listing.
    Poynt is a free(xx) application and is available for the BlackBerry(R)
Pearl(TM) and BlackBerry(R) Curve(TM) series smartphones, as well as the
BlackBerry(R) Bold(TM), BlackBerry(R) Storm(TM) and BlackBerry(R) Tour(TM)
smartphones and takes advantage of capabilities including locates by GPS* and
cell-site, click-to-call, click-to-map and click-to-browse-website. Poynt is
available to BlackBerry smartphone owners in Canada, the United States,
Germany and the United Kingdom. The latest version of Poynt is available for
download on BlackBerry App World(TM) (www.blackberry.com/appworld) or by
visiting http://m.mypoynt.com from your BlackBerry(R) Browser.
    Poynt is also in development for the iPhone with a private beta scheduled
for Q3 and a commercial release expected in Q4 this year.

    *  Requires a GPS-enabled BlackBerry smartphone.

    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it is most convenient for the consumer. Headquartered
in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange
under the symbol MMC.

    About V-ENABLE, Inc.
    --------------------

    V-ENABLE is a leading provider of local search solutions powered by our
proprietary search and advertising technologies, which have been built from
the ground up, and specifically designed for ease of deployment, maximum
monetization and relevance of results. Through V-Enable's LocalAdXchange(TM)
and extendable APIs publishers, developers and advertisers benefit from an
end-to-end turnkey platform ideal for mobile, online and digital properties.
Founded in 2001, V-ENABLE is headquartered in San Diego, CA. For more
information, visit www.V-ENABLE.com

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.

%SEDAR: 00021776E

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com; 
V-Enable, Inc., Craig Hagopian, President, V-Enable, Inc., (858) 824-1888, 
craig.hagopian@v-enable.com