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Case Study: MapMyFitness

The Challenge

How do you build a fitness mobile app experience that keeps users engaged for the long haul and creates brand loyalty?

The Plan

Assemble a team of seasoned mobile developers to work with a group of social media experts and fitness professionals to create a unique mobile experience that keeps users engaged daily, provides a platform for sharing your fitness journey, and challenges others to also start their own fitness initiatives. Offer a free entry level app experience that provides a smooth transition into a for fee app experience to monetize a multi-million user install base.

The Solution

Multiplied’s engineers partnered with MapMyFitness, to create a very popular suite of mobile apps, which includes MapMyRun and MapMyWalk. These mobile apps use built-in GPS technology to offer fitness enthusiasts worldwide the ability to map, record, and share their exercise routes and workouts in an online database.

The Multiplied Result

The apps have become so popular that they help to constitute one of the Internet’s largest social network of fitness enthusiasts: 50 million and growing. MapMyFitness gives users access to a searchable database of more than 70 million global routes, online training tools, nutrition tracking, fitness calculators, event listings, and allows them to easily share activities with friends. Leveraging this highly engaged user base, the company who acquired the solutions now have a direct marketing line into a 50 million user buying ecosystem.