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Case Study: National Instruments

The Challenge

The existing in-house, custom-built sales force “automation” application required field agents to return to the office to upload their sales notes they had batched up during their client visits. The latency in client updates, scheduling, and order processing from the field caused slowdowns in the field sales team’s abilities to manage the pipeline efficiently and close deals in a predictable cycle.

The Plan

Assemble a team of three software engineers who can design and build a mobile application that is directly integrated into the client’s custom Sales Force Automation system. Work closely with Sales leadership team to identify the blockers in the current sales process so that only the necessary features are included in the mobile version.

The Solution

Multiplied engineers developed an award-winning mobile version of the sales application to manage customer information, set appointments and provide all of the other benefits of the web-based CRM application. They also delivered a secured and effective way to distribute the new mobile application on both iOS and Android to the field from the app store.

The Multiplied Result

The app we developed for National Instruments earned the Innotech Technology Solution of the Year Award, and for good reason. The app has had an astounding business impact for National Instruments:
  • $8 million in annual potential revenue growth
  • A savings of 20,000 hours in sales-staff productivity